Available for Strategic Engineering & Shopify Builds

Building Digital Systems That Move Businesses Forward.

I’m Ritesh Mehrotra, a Digital Product Engineer with nearly 5 years of experience bridging product clarity, custom Shopify Plus architecture, and high-performance desktop software.

Explore Selected Work ↓Engineering Story & Apps →

Engineered With Production Stacks

Shopify PlusLiquid & OS 2.0Next.js 14ReactElectron.jsNode.jsGraphQLFFmpeg

system-signals.config.tsActive

◆ COMMERCE COREShopify Plus & OS 2.0

Zero-residue App Embeds, Custom Theme Sections, GraphQL API Pipelines

⚡ PERFORMANCE OPTIMIZATIONLCP < 1.0s

99 / 100 CWV

Sub-35ms async execution, 0 render-blocking third-party scripts

⚙ DESKTOP & TOOLINGElectron & FFmpeg

Batch product catalog updates, offline local media compression

▲ DEPLOYED REACH20+ Projects Delivered

Enterprise sports storefronts, celebrity prelaunch buzz engines, micro-SaaS

5+Years building

20+Projects delivered

15+Commerce builds

ModernWorkflows & Tools

Commercial Experience Across:

EcommerceSports & FitnessFashion & ApparelRetail & D2CCorporateStartups

Builder Mindset

I don't just build websites. I build digital systems that solve business problems.

Every decision connects product clarity, clean engineering, scalable architecture, and long-term business value.

Product

Understand the business model, buyer intent, and merchant workflow before writing code.

Build

Clean, maintainable Liquid, modular React components, and zero residual theme clutter.

Scale

Sub-second page speeds, high-traffic surge resilience, and robust cross-device state handling.

System

Reusable theme blocks, standalone desktop utilities, and automated operational pipelines.

Capabilities

What I Build

Products, platforms, and systems with a job to do. Focused engineering for teams that need more than a polished surface.

Shopify Solutions

Storefronts, custom themes, Liquid architecture, checkout extensibility, and high-traffic prelaunch builds.

Custom Apps & Micro-SaaS

Shopify apps, wishlist engines, merchant analytics dashboards, and zero-residual Theme App Embeds.

Desktop Tools & Automation

Standalone Electron.js tools, multi-store bulk update engines, and media processing utilities with FFmpeg.

Web Platforms & APIs

Next.js interfaces, modern React, headless commerce components, REST and GraphQL APIs.

Conversion & Store UX

Dynamic product swatches, gallery zoom engines, custom cart discounts, and sub-second interaction patterns.

Tracking & Business Operations

GTM data layers, Meta Pixel, Google Ads conversion tracking, and multi-store product sync workflows.

Featured Work

Selected Case Studies

Real production builds told through the lens of the client problem, architectural choices, and commercial outcome.

01Retail / EcommerceShopify Plus

Lottosports

Fully tailored Shopify Plus theme engineered to custom brand and functional requirements.

The Problem

Emerging sportswear brand needed dynamic product variations, responsive zoom on mobile galleries, and complex tiered cart discount logic without introducing layout shifts or slowing down checkout conversion.

The Solution

Engineered fully tailored Liquid theme modules with dynamic image swatch functionality, custom gallery zoom, and streamlined cart discount scripts that preserved sub-second page load times.

Shopify PlusLiquidCustom SwatchesCart LogicJavaScript

Visit Live Store ↗

Shopify Plus · Lottosports

02Shopify App / Micro-SaaSShopify Online Store 2.0

RM Wishlist Plus

Lightning-fast wishlist engine with zero theme code pollution and cross-device customer sync.

The Problem

Standard wishlist apps inject slow scripts, pollute merchant theme code with residual liquid files upon uninstall, and lose guest items unless shoppers create accounts upfront.

The Solution

Engineered a zero-theme-pollution app embed with instant LocalStorage guest wishlists, seamless account-login merging, and an embedded merchant analytics dashboard.

Shopify App EmbedLocalStorageNode.jsPostgreSQLGraphQL

App Overview →Documentation ↗

Shopify Online Store 2.0 · RM Wishlist Plus

RM Wishlist Plus case study visual preview

Product Lab

Currently Building, Testing & Learning

Independent Shopify apps and desktop tools shaped around practical, repeatable business workflows.

Coming Soon

Shopify AppShopify

RM Wishlist Plus

Lightning-fast wishlist with cross-device sync & zero theme code pollution

One-click Theme App Embed integration (zero residual theme code on uninstall)
Guest wishlist using secure LocalStorage (no login required to save items)
Automatic wishlist merge when customers log in or create an account

Details & Features →Setup Guide ↗Privacy

Desktop ToolWindows / Desktop

Shopify Bulk Update Tool

Local Electron.js tool to bulk update Shopify products and metaobjects across stores

Connect any Shopify store via Admin API token
Bulk update product data (titles, prices, tags, metafields)
Bulk create and manage Shopify metaobjects

Details & Features →Privacy

Desktop ToolWindows / Desktop

Rites HD Video Compressor

Lightweight desktop video compressor powered by FFmpeg for web-ready media

Compress video files locally using bundled FFmpeg engine
Choose compression level (lossless, balanced, or maximum compression)
Supports MP4, MOV, AVI, and MKV formats

Details & Features →Privacy

Browse Full Apps & Tools Hub →

Technology System

Engineered for Performance & Longevity

Every technology is selected for maintainability, developer ergonomics, and measurable business performance.

Shopify Ecosystem

Shopify PlusLiquidTheme DevelopmentOnline Store 2.0Theme App EmbedsShopify Admin GraphQL APIStorefront APICheckout CustomizationCustom SwatchesCart Discount Logic

Frontend Engineering

JavaScript (ES6+)ReactNext.jsHTML5 Semantic MarkupCSS3 / CSS ModulesResponsive UI / UXCore Web Vitals Optimization

Backend & APIs

Node.jsExpressREST APIsGraphQLRemix

Desktop & Automation

Electron.jsFFmpeg Media ProcessingDesktop UtilitiesBulk Data Operations

Databases & Storage

PostgreSQLMySQLRedisBrowser LocalStorage

Tracking & Analytics

Google Tag Manager (GTM)Meta Pixel / Conversions APIGoogle Ads Event TrackingData Layer Architecture

DevOps & Tooling

Git & GitHubVercelVS CodeShopify CLI

Methodology

How I Approach the Work

A disciplined, transparent path from business objectives to production-ready digital products.

Discover

Clarify the business problem, user audience, performance constraints, and definition of success.

Plan

Shape the technical flow, theme/app boundaries, and cleanest implementation path.

Build

Develop modular code, clean Liquid, and robust APIs in focused, testable increments.

Validate

Test real user workflows, cross-device responsiveness, and verify Core Web Vitals.

Improve

Deploy with zero downtime, track conversion signals, and maintain long-term reliability.

Journey

Nearly 5 Years of Building

From web development foundations to high-traffic Shopify themes, custom apps, and desktop tools.

2021

Web Development Foundations

Started with custom web projects, responsive WordPress architectures, and CMS engineering.

2022

Deep Focus on Shopify & Commerce

Specialized in Shopify Plus, custom Liquid themes, dynamic swatch engines, and checkout optimization.

2024

Desktop Tools & Automation

Engineered Electron.js tools for Shopify bulk store updates and FFmpeg offline media processing.

2025

Shopify Apps & Full-Stack Systems

Engineered full-stack Shopify apps using Theme App Embeds, LocalStorage syncing, and PostgreSQL.

2026

Scalable Apps & Developer Utilities

Building production-grade Shopify micro-apps (RM Wishlist Plus) and high-performance web systems.

Direct Answers

Quick Answers & Frequently Asked Questions

Direct clarity about my background, Shopify expertise, apps, and development workflow.

01Who is Ritesh Mehrotra?−

Ritesh Mehrotra is a Software Engineer and Shopify Developer from India with nearly 5 years of experience building Shopify storefronts, custom apps, desktop utilities, and scalable web software.

02What is rmwebapps.com?+

03Is Ritesh a Shopify developer?+

04What kind of apps and tools does Ritesh build?+

05Does Ritesh work with high-traffic enterprise stores?+

06How can I contact or hire Ritesh Mehrotra?+

Available for New Builds & Consulting

Have a Project or Product in Mind?

Whether you need a high-converting Shopify Plus storefront, custom Theme App Embeds, or a standalone Electron desktop tool, I can help turn requirements into a working digital product.

✉️ Email Me (rmwebapps@gmail.com)Read More About Ritesh →

📍 Based in Noida, Uttar Pradesh, India⚡ Fast response within 24 hours